Marketing for Hospitality & Tourism (5th Edition)

Marketing for Hospitality & Tourism (5th Edition)

Marketing for Hospitality & Tourism (5th Edition)

  • Used Book in Good Condition

THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitali

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NEW - Tourism and Development: Concepts and Issues (Aspects of Tourism)

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Tourism Imaginaries: Anthropological Approaches, , Excellent
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Tourism Geography: Critical Understandings of Place, Space and Experience

Tourism Geography: Critical Understandings of Place, Space and Experience

Tourism Geography: Critical Understandings of Place, Space and Experience

For human geographers, a central theme within the discipline is interpreting and understanding our changing world – a world in which geographic patterns are constantly being reworked by powerful forces of change. These forces include population shifts, new patterns of economic production and consumption, evolving social and political structures, new forms of urbanism, and globalisation and the compressions of time and space that are the product of the ongoing revolutions in information technol

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Tourism: The Business of Hospitality and Travel Reviews

Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases clos

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Tasting the Good Life : Wine Tourism in the Napa Valley by Sharon Bohn Gmelch...

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NEW Space Tourism: Adventures in Earth Orbit and Beyond by Michel Van Pelt Hardc
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Tourism: Concepts and Practices

Tourism: Concepts and Practices

Tourism: Concepts and Practices

Capturing the taste of the industry, Tourism: Concepts and Practices explores this exciting field using a systems approach. Building on the author’s experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the operating sectors. Full-color photographs, industry profiles, and a career emphasis reveal the opportunities tourism holds for both consumers and professionals.  Special geography spotlights examine the reasons people tra

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Successful Tourism Marketing by Susan M. Briggs (2001, Paperback)

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Tourism in Global Society: Place, Culture, Consumption by Kevin Meethan Hardcove
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Overbooked: The Exploding Business of Travel and Tourism

Overbooked: The Exploding Business of Travel and Tourism

Overbooked: The Exploding Business of Travel and Tourism

Tourism, fast becoming the largest global business, employs one out of twelve persons and produces .5 trillion of the world’s economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage.

This invisible industry exploded at the end of the Cold War. In 2012 the number of tourists traveling the world reached one billion. Now everything can be packaged as

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Marketing for Hospitality and Tourism (6th Edition)

Marketing for Hospitality and Tourism (6th Edition)

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profe

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A History of Modern Tourism

A History of Modern Tourism

A History of Modern Tourism

Tourism as we know it is a surprisingly modern concept, both a product of modernity and a force helping to shape it. From the British Grand Tour in the sixteenth century to the onset of contemporary mass tourism, travel has played a crucial role in the rise of globalization and the development of the modern world.

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West Virginia's Dark Tourism by Tony Urban Hardcover Book (English)

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EARLY TOURISM IN WESTERN NORTH CAROLINA NEW PAPERBACK BOOK
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Tourism: Principles, Practices, Philosophies

Tourism: Principles, Practices, Philosophies

Tourism: Principles, Practices, Philosophies

  • Used Book in Good Condition

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism i

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Paris tourism suffers huge slump after terror attack

Paris tourism suffers huge slump after terror attack
Paris is suffering a huge drop in tourism following the deadly attacks two weeks ago. The number of tourists who canceled their trips to Paris in the week following the attacks jumped up 21% compared to cancellations during the same week last year.
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Global Tourism Outlook 2015: Why France Is Better Off Than Tunisia In The Wake
In the past month, a series of deadly terrorist attacks from Paris to Egypt's Sinai Peninsula to Bamako, Mali has slammed those countries' tourism sectors as travelers, fearing that they will be next, cancel flights and reservations. But even with a …
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